He cites market research from the IRI Database on the mainstream market for the year ending December 13, 2020. “COVID brought a surge in demand for multivitamins as consumers prioritized wellness and health,” says Francis Lau, PhD, FACN, director of science and regulatory for supplements brand Olly. Gains were seen across age groups, including those aged 18-34 (75% increased multivitamin use), 35-54 (74% increased use), and 55+ (74% increased use). supplement users and non-users, also found significantly increased multivitamin use-74% increased usage. Meanwhile, CRN’s annual Consumer Survey on Dietary Supplements, conducted by Ipsos on more than 2000 U.S.
The results showed 59% of supplement users had increased their overall multivitamin intake. adults to determine how consumers who already use dietary supplements changed their supplementation routines during the COVID-19 pandemic found that of the top 10 supplements that supplement users increased use of during the pandemic, multivitamins were at the very top. For instance, a survey conducted by Ipsos on more than 2000 U.S.
Surveys sponsored by the Council for Responsible Nutrition (CRN Washington, DC) in 2020 also reflect this increase. mainstream dietary supplement channel during the 52 weeks ending November 29, 2020, multivitamins saw double-digit sales gains across the board: women’s multivitamins were up 19.6% to $474 million, men’s multivitamins were up 33.7% to $229 million, and children’s multivitamins were up 37.2% to $306 million. According to data provided by SPINS (Chicago) on the U.S. So when the COVID-19 pandemic drove consumers to supplement “aisles” in search of health support, it’s not surprising that for many, a multivitamin was the first stop. As the mainstream-friendliest of dietary supplements, multivitamins are recognizable, easy to understand, and the perfect point of entry for new supplement users.
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